Many small businesses had serious challenges during the pandemic. One way to handle all the changes was to embrace it in a sense. Alison's trademark has become her pink mask, and of course her engaging smile, visible even through her mask.
We decided to create six unique business cards (the backs were six different quotes). This was cost effective with the use of digital printing, and they were very well received by customers.
At the very beginning of the pandemic Alison made up individual packages for hair colour. Each one had all the necessary supplies and step-by-step instructions. She would drop the packages off at the door and then pick up the used materials a few hours later. This is the cover of the instructions piece.
