TREATA | Brand Identity 茶飲專賣店視覺識別設計

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整體設計以文字及印章元素作為主軸，為了營造出與其他商標的差異性，刻意將輪廓設計為特殊造型，來營造出品牌獨特性與專業性。而標準字使用容易閱讀且帶有傳統風格的襯線體，除了配合標誌的形狀排列外，也調整文字的圓潤感等細節，讓商標整體呈現出高貴優雅、又不失復古感的品味。設計風格以中性、高級感作為風格導向，透過上述的手法來營造出獨特的高級優雅氛圍。

The logo is made up of three elements, "the shape, the icon , the characters. The outline looks like an boba tea cup by rotating TREATA tea shoppe logo by 90 degrees. There are many dots and leaves, you will be able to recognize the shape of Taiwan, because our main ingredients are all come from Taiwan, where BOBA TEA was originated. Combined all these characters represents our mission of TREATA TEA SHOPPE - to provide the best ingredients and experience to our customer from different race, color or ethnicity.