Logo design concept based on the characteristics and name of the client (Tyler Tewari). Intended to be used as a personal branding logo. 

The initial ideation phase involved a lot of rough sketching with graphite on paper. This process allowed me to experiment and observe elements that worked or didn't. 

As a personal branding logo, I wanted to experiment with the logo on various fashion items and accessories. Utilizing both the full colour logo and the black & white.