With our class project to take an existing Annual General Report / Finance Report (AGR) or to make one up. I decided to use Beam Inc's. AGR for my assingment and rework it. The full AGR needed to be atleast 12 pages to give an example / template of how the book would look for certain spreads such as text heavy, image heavy, and graphic heavy (pie charts, tables). The books binding methood would also be down to our choosing.
I wanted to set my goal as useing the website and companies current colour scheme which was a dark bloody red, black and whites, using single colours in grey scale images. The overall theme I wanted to stick with was clean, and using Beam's heritage of Jim Beam which originate in 1790's by using old parchment and brown papers to help seperate certain sections of the book and have a text graphic title for that section.
My book was perfect bound using PVA glue and ranged with 20 pages, printed 3 times to give the book thickness and to show how it would look towards a finished copy.
The cover is 250gsm gloss coated card sprayed onto 100gsm plain paper to add thickness to it.
Main pages are all 150gsm plain white paper.
Special brown stocked paper is 80gsm kraft.
Headings/Graphic Images: Bernard MT Condensed
Body: Cardo (OTF)
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