Chromatica Store
a Concept store that values your personality.
The central objective of the client was to create a brand with a singular personality, but one that could talk about many women at the same time. Of women who take care of themselves, their families but also working women who are strong and independent. The great influence of colours in the client's work inspired the name for the brand. "Chromatica" comes from the Greek krôma, which means colour.
For the brand's color palette, we started with the decoration of the shop, which had a beautiful tropical wallpaper as a great reference point. We used it inclusive in the first communications with customers: shop opening poster and business card.
Throughout the communication of the brand we have used handwritten fonts together with more rigid and elegant fonts, trying to represent both the femininity of women and its more serious and strong side.
