The possibilities are endless when you think in solutions.’ This solid truth, strongly embedded in the IKEA culture, is also valuable for consumers facing problems in life at home today. Whether it’s the rising costs of childcare that so many parents are unable to pay, or unemployment, or the slumping housing market; thinking in solutions is a creative way to deal with this new reality, instead of waiting for the world to change. In this first commercial “Neighborhood Dad’s Day,” IKEA tackles a growing question in the Netherlands: Why should I keep working when all of my income goes straight into paying for childcare?