Our mission was to ensure that this credible character, who sought to ‘share the sweetness’, manoeuvred and manipulated in line with McDonald’s social media strategy.
With this in mind, our objective was to create a non-threatening, slightly fumbling but innocently appealing, gentle Sumo-wrestler type character, whilst remaining a little bit cool.
Together with Maliboo's character animation we set out to make the donut’s movements fluid, flexible at the same time presenting an irresistible taste, showing just how sweet they are!
Agency : TBWA Brussels - Production : Make
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