Auckland, NZ 2012
As part of the Rinnai brand journey, the brand was required to extend into a retail fitout that could be flexible enough to go from the Auckand showroom, to smaller presentation areas within specialist shops around the country. Working alongside Guy Richards spatial designer the brand was focussed to create identifiable zones where the products could become the hero, easy information hierarchy leaving the shopper with a clear undestanding of how the Rinnai products could transform their needs into amazing experiences.
In October 2013, the retail fitout was awarded a gold pin for the 'Best effect' at the Best awards, New Zealand's primary design awards. The Best Effect award is about recognising the clients investment into their brand, and measuring the return and impact of this investment on the organisation’s overall performance.