YNL Design's profileLiz YooNa Lee's profile

SYSLEEP Brand Identity Renewal

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bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN


Sysleep Mattress
Brand Identity renewal / Brand slogan / Brand story 
Client: Seyang Bed Inc.

Seyang Bed Inc is among the largest mattress companies in Korea, creating the county's most recognizable mattress. They assigned YNL Design to create a new identity for their subsidiary company, Sysleep, to reflect their core values and mattress characteristics.
We brought Sysleep's new logo to life by expressing the mattress spring, the comfort layers, and the furniture's rounded edge. An updated and modernized wordmark represents a sense of minimalism, premium, and refinement. 

The new brand identity reflects the craftsmanship of Sysleep and captures the innovative technology and relaxed time through differentiated comfort and quality. It provides fully recharged and refreshed sleep to get ready for the next day, considering the perfect sleep pattern and habits according to the customer's daily routine.


bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN




bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN
bed brand identity brand slogan brand story branding graphic design Identity Design logo mattress YNL DESIGN


Sysleep Mattress
Brand Identity renewal / Brand slogan / Brand story 

Project Team
Brand Design: YNL Design​​​​​​​

Date: Dec. 2020 - Feb. 2021

Thank you. 


SYSLEEP Brand Identity Renewal
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YNL Design's profileLiz YooNa Lee's profile
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Seoul, Korea, Republic of

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SYSLEEP Brand Identity Renewal

Seyang Bed Inc is among the largest bed companies in Korea, creating the county's most recognizable mattress. They assigned YNL DESIGN to create Read More

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