Bakes Xmas | Packaging & Window Installation

The Christmas Collection at Bakes (@bakes.saigon). 
We reimagined festive holiday patterns as packaging and a kinetic window installation.

Ornaments don't just belong on trees.​​​​​​​
Candy cane, as a box for cookies.​​​​​​​
Boardgame designers are the most underrated designers of all time.​​​​​​​
.
Twinkle twinkle little box of pastries.
Tea boxes in the shape of pine trees.
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Workshop-inspired kinetic window installation. For that extra holiday magic.

Creative Director: Tuan Le
Graphic Designers: Tran N Nguyen, Khe Nguyen, Andree Nguyen
Spatial Designer: Naomi Nguyen
Illustrator: Hung Le (Reo)
Junior Motion Graphic: Tuan Le 
Videographer: Thuy Truc
Social Media Manager: Nga Nguyen
Assistant Brand Manager: Vy Nguyen
Documentation Photographer: Do Sy, Kai Nguyen
Production Director: Nhung Ho
Production: Hanh Le
Account: Khoa Do
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(Merry Christmas)

Bakes Xmas | Packaging & Window Installation
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The Lab Saigon