About Jardin
Jardin is one of the most known coffee brands in Russia. They needed some engaging video content for their YouTube channel and decided to start with coffee cocktail recipes and brewing instructions.
About the project
We worked on this project in three stages and we’ve made 30 videos by now. Our challenge was to create a spectacular picture and provide the viewers with clear instructions at the same time. That's why we combined two types of shots in every video: clear overall plans and some beauty shots for close-ups.
We also developed a visual style for this video series. We’ve decided it to be minimalistic, with a simple color scheme and symmetrical composition to keep the beverage in the spotlight.
Credits
Client: Jardin
Director: Artem Kirsanov
Head of photography: Ivan Golubkov
Coffee consultant: Yulia Drozdova
Producers: Artem Nikolaev, Alyona Kirsanova
Baristas: Yulia Drozdova, Ivan Boyko, Semyon Popov
Assistants: Svetlana Syroporshneva, Anastasia Nachalo, Maria Zima
Opening animation: Igor Lugansky
Sound design: Artem Kirsanov
