“SUMMER IN THE CITY”
For the first collection of silk scarfs we choose and art directed four designers from different countries in order to make the collection international, which happens to be one of the brand values, rich and diverse.
The theme within this first collection was called “ Summer in the City” and each designer interpreted the idea in their unique style.
The Art Directors were Adela Detry and Ramiro Amorena.
The packaging of the scarfs is based on the concept that the brand appeals to all senses, therefor the pattern is embossed on the frontside and the yarn logo is a metallic copper foil.