The brand name is "FurryBeast" and would be focused on sneaker releases and limited run products. Since the primary focus of the brand right now is Socks; we would want the Logo to look good on a sock material.
We would also like you to apply fur to the logo. However, the brand would need to be clean and something monochromatic.

To stay true to the above brief, the idea was birthed alongside the Visual style and wordmark.
This was developed in a print style.


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Target audience:

Young people mostly from 16-25 years
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Brand key words: Beast, Fur & Furry

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What are your thoughts?