/ CHALLENGE /
Design a logo for Wille Worldwide – a personal travel consultant. Wille Worldwide creates tailor-made travel packages. The target customers are people with special needs that do not have the time or knowledge to plan their dream traveling. The company is led by William who has a long experience and is locally well-known. Wille Worldwide wants to have a close and personal relationship to his customers – in fact, he has a rebuilt van that he drives to his clients for meetings.
/ SOLUTION /
The solution is built on Wille Worldwide bringing the world to you. This is done by exchanging the ‘o’ with a globe. The letters is a custom made version of the typeface American Typewriter font. For limited space areas like social media profile images, I have designed a second logo version – an abbreviation which creates the positive word ‘wow’. The unusual color scheme, in combination with the letter style and symbol, makes Wille Worldwide stand out from competition.
Above. Initial pencil sketches in various style directions.
Above. Round-up of hand-drawn sketches that has been digitized and vectorized.
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Peace,
/Björn
/Björn
