Justin’s originated the sustainable, single-serve squeeze pack for nut butters. This packaging concept extends Justin’s dedication to sustainability through the brand’s entire line of nut butter packaging,and revamps its visual identity to better communicate the company’s quirky, yet sincere personality.
Two main questions guided the development of this project: How can Justin’s packaging be more distinct in the marketplace, and how can the company maintain its offbeat personality while better communicating its environmental commitment? As a leader in sustainable packaging initiatives, Justin’s is on the search for 100% recyclable and compostable packaging options for its trademark squeeze packs. Taking advantage of these initiatives, I repackaged the brand’s 16 ounce jars into recyclable pouches. This solution is not only more sustainable and stands out in the marketplace, but as an added bonus, it simplifies the process of mixing the natural oils back into the nut butter.
This is a redesign of an earlier project that i did for my final graduate portfolio. Changes were made to make the pouches more distinctive, and to resolve and inconsistency in the color system.
