Election Website Campaign
Multimedia campaign to promote a consumer website.
A campaign to promote a presidential election site launched by Gannett, a Fortune 500 media company. The site gathered the resources of all Gannett's local news properties to deliver a comprehensive election source. The campaign targeted well-meaning Average Joes (and Janes) who want to do their civic duty and cast an informed vote; potential voters who absolutely do not want to wade through the press releases and voting records. Instead, they would prefer to get a quick idea of who stands for what.
Clockwise starting at top left: Online banner; life-size stand-up; newspaper ad.
Newspaper ad.
One of three concepts selected from an initial brainstorming session and developed for consideration.
Second of three ideas developed for consideration. This was the initial sketch developed for the final concept showcased above.
Third of three ideas developed for consideration.