Accessory brand founded by young fashion designer Anastasia Kozlova. STAYS implies for "being in your wardrobe forever" as also it is game of letters with founder’s name. Following 2021 healthy path in designing items STAYS use recycled or leftover textiles from the faсtories to reduce overproduction of materials. Each bag is made and assembled by hand. Brand's pillars are conscious consumption, high quality and maverick design. ON/A bag is a first handbag from the upcoming collection. It is a padded polyester bag with stainless steel accessories and handle made from vegan leather.
project: cinematography and post production for a promotional campaign by stays for the new on/a bag. real flowers were used, and with color key and motion tracking, i have combined the flower animation with product shots to achieve the desired effect without using 3D models.
tools: after effects, premiere pro.