To celebrate its 50th anniversary, Medici Senza Frontiere launches a new campaign that focuses on the multiplicity of human beings. By using an image visible through a glass pierced by the MSF logo, showing the reality that lies on the other side, the campaign conveys the sense of going beyond, of not stopping in front of any barrier, of getting to the heart of facts, intervening where it is most difficult, to bring care and report forgotten stories.
Client: Medici Senza Frontiere
Agency: Superhumans
Creative Director: Luca Albanese, Francesco Taddeucci, Pierluigi Riccio
Art Director: Federico Angelieri
CGI and Retouch: SCRAMBLE STUDIO
