This printed ad invites the reader to scan the QR code to see a humorous video.
The smartphone then launches a website with a video.
Hilarity ensues as we a treated to a well-acted, well-directed segment on how the best car repossession agents acquire the characteristics of a rabbit who steals carrots from your garden at night.
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This is a part of the Bronx Zoo campaign to make the print ads funnel into a digital campaign by engaging the user to connect to the Zoo online. Read More