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Redesign Essen international
Essen International is a design company with studios in Stockholm and San Francisco. The assignment was to build a responsive website with focus on big imagery and the studio's great work.

The website became Site of the day: Awwwards.com

My Role and contributions
Interaction and visual design
Design concept
Delivering finals and conducting development
Concept
Essen International’s design approach manifests post modernist Swiss design. Most of the work has a strong reliance on typographic elements and structured grid systems. The visual identity is based on the typeface Neue Haas Grotesk, which is a hallmark of Swiss graphic design. The new website reflects on Essen International’s visual design.

“The overall impression should be simple and rational, tightly structured, clear, objective, well-proportioned and harmonious.”
Single page sketch for Wordpress editor (left) and the front-end design (right)
To allow as much flexibility as possible, it was important to integrate a lot of options into the Wordpress interface. 
Mouse over
Using only black and white for all rollovers an interactions fits well if you won’t distract from the imagery and content.
Some learnings
Defining a grid which binds all viewports together, but still gives enough flexibility in the design is a challenge and takes time. On the other hand, it makes the design process at the end much easier when every piece finds its place.
Redesign Essen international
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Redesign Essen international

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Published:

Creative Fields