@damaster_cake
@damaster_cake is a website for online courses in pastry and baking. The duet of confectioners make stunning art-like cakes and share they knowledge. I created design of the website and launch it with system to easily sell and distribute their content.
In style they prefer minimalism and aesthetics. 
Main page with animations on scroll
Also we placed actual schedule of master-classes in different cities. It is easy to navigate around the schedule and find the match. 
Master-class section of the website.
Online payment is powered by Alfa Bank Belarus. It is natively integrated in the purchasing process. Payment and delivery of the lessons is fully automated. After successful purchase client get access to personal account on the website with videos they have purchased. Right now there is two different lessons on sale. 
Of course, website is optimized for all sizes of screens.
Также настроена авторассылка цепочки из 6 писем после приобретения урока. В них мы запрашиваем обратную связь, предлагаем приобретение ещё одного и делимся своими рецептами. 

Additionaly, I set up a automated chain of 6 e-mail for clients that purchased videos. In them we ask about feedback, promote another lesson (if client didn't purchased it), and share special recipes. 
Logic of automated e-mails
Design and content of emails.
Feedback for my work from @damaster_cake
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@damaster_cake
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@damaster_cake

@damaster_cake is a website for online courses in pastry and baking. The duet of confectioners make stunning art-like cakes and share they knowle Read More

Published: