Can education keep children away from a life of hardship? Working with Kinokuniya, we created an interactive display that allowed shoppers to personally experience how books can distance underprivileged children from the perils of poverty. With every book "shelved", a donation was raised for educational programs in Africa and Asia, leading to real world benefits for thousands of young people in less fortunate nations.
Winner of WPP Cream Award 2013
Cristal France Grand Prix (Outdoors) and Gold (Promo and Activation).
2013 Cannes Lions Bronze (Promo & Activation)
2013 Dubai Lynx 2 Golds (Design and Outdoor)
2013 Dubai Lynx 2 Silvers (Promo & Activation)
2013 Dubai Lynx Bronze (Direct)
2013 New York Ad Fest Bronze (Design)
2013 Prague International Ad Fest 2 Golds (Design and Ambient)
