BRANDING | LOGO REDESIGN
Pennar Industries
Pennar Industries Limited has carved a niche for itself in the field of Precision Engineering through its unrelenting desire to excel and decades of experience. An ISO certified company with ten manufacturing facilities across
the globe, they are committed to achieving superior standards of quality, precision, and perfection.
Pennar Industries Limited has carved a niche for itself in the field of Precision Engineering through its unrelenting desire to excel and decades of experience. An ISO certified company with ten manufacturing facilities across
the globe, they are committed to achieving superior standards of quality, precision, and perfection.
VISION
To build trusted, high-quality products and solutions in the Precision Engineering Industry that enhance the competitiveness of our clientele and improve the quality of life for people everywhere
MISSION
To provide precision engineering and technical products and solutions that are responsive to our clients’ needs in an innovative, cost-effective and professional manner with the highest quality
CHALLENGES
• Defining the space that Pennar Industries operates in as Diversified Precision Engineering.
• Building a cohesive alignment to core company brand & values, and a sense of pride.
• Finding a branding language of clear inter-departmental communication.
• Continuing of current perception as a Steel Company in the market.
• Continuing customer confusion about Pennar Industry's offerings due to lack of internal alignment & streamlined communication.
CONCEPT
‘P’ denotes the initial of Pennar Industries that is a contemporary representation of a leaf. The negative space aiming towards an upward and forward single point perspective denotes precision and also has a deeper sub- connotation: the vein of a leaf that distributes water and nutrients to every part of the leaf - both the leaf and the vein are not mutually exclusive - one can’t function without the other. This is representative of the people at Pennar Industries and its mission to be the pioneer in Precision Engineering. The single-point perspective represents all verticals under a unified Pennar Industries brand moving toward a common vision & objective, hence, progressing together. The ‘P’ also boldly represents all the objectives Pennar Industries stands for.
DESIGN PROCESS & OTHER CONCEPTS
After having an in-depth understanding of the overall brand strategy and positioning, I have done research on their offerings, USP, audience, competitors, and the very reason of Rebranding. Understanding limitations of the current Identity and the need to have a unified and focused visual direction, have led me to brainstorm multiple ideas to craft a diversified range of concepts that fits the requirement appropriately.
