This brief  had a twofold agenda. First, get iPhone users on other networks to switch to Aircel as it had the best plan in the market. And secondly get Aircel subscribers who are currently using lower end smart phones to move up to an iPhone with a range of affordable services available on its network. 

 

I approached it in a way that could address both TGs by describing Aircel's services as the best thing for the iPhone. 

Brief - Create a digital contest inline with Aircel 3G ad's upload anything theme. 

Brief - Create hoarding for Aircel's value added services (VAS). This one was for news alerts. 

Aircel VAS for dialer tunes.

Aircel VAS for SMS alerts

Brief - Design a poster for Aircel instant money transfer service. In this I employed an adage that says there are two ways to touch your nose. So I compared the longer process with other transfer services and the quick easy one to Aircel's. 

Brief - Create an e-mailer for Aircel employees in Delhi, Gurgaon and Chennai to participate in ‘Aircel Radio Talent Hunt’. The contest wiould give them a chance to lend their voice in a radio spot for Aircel 'Kaun Dega Man of the Match Contest'.