Having found that a large part of our evening audience was made up of young adults - a generation known as the millennials - we realized there an opportunity to attract new investments through a product aimed at this new audience, and so we created CN OffAir. I participated in every stage of the project, leading the development of the visual language that was used in both programming and licensing products. This language was in turn responsible for great savings regarding investments in animation. Besides becoming the most popular program among the 4-17-year-olds in Brazil, the project attracted new commercial partnerships for the channel.
My role: Visual Identity // Animation // Product design // Illustration
