Here you see elements of a digital marketing campaign I developed to help the Hemophilia of Georgia (HoG) summer camp planning team communicate to patients a shift from an in-person event to a virtual event about one month prior to the start date. The tricky part was that we had never held a virtual event so the clients had to be informed of how to register, what a virtual summer camp would look like, and what technology would be required to participate. Plus, summer camp had always been our biggest and most-loved event of the year. We didn't want to disappoint the kids. It seems that we didn't, registering the same number of junior campers as we did for previous events.
In this campaign, I gave creative direction on the email design and designed all the social media posts myself. I wrote all the copy and added content to the website. And as you can see from some of the photos we shared on social media, we were able to engage the kids and counselors regardless of the fact that we weren't technically gathered around the campfire.