Background
Allduro specialises in supplying waterproof membranes and acoustic insulation products to the building and construction industry. Previously called Durotech, Allduro found itself being crowded in the market by imitators with similar sounding names. They decided it was time to re-establlish and
re-position the business with a new name and brand identity.
re-position the business with a new name and brand identity.
Solution
Tangelo Creative worked with Allduro to understand their brand story and plans for the future and then designed a new visual identity.
The overall effect is simple yet sophisticated with an industrial feel that suits the products and the industry. Throughout Allduro’s material
we have used photographic images to reinforce the strength of their product range. Since 2011, we’ve worked with Allduro to hone their
marketing message and reinforce their brand throughout their printed material and website.
The overall effect is simple yet sophisticated with an industrial feel that suits the products and the industry. Throughout Allduro’s material
we have used photographic images to reinforce the strength of their product range. Since 2011, we’ve worked with Allduro to hone their
marketing message and reinforce their brand throughout their printed material and website.
Delivery
Visual identity
Marketing material – printed brochures, tech sheets, stationery
Signage – office & retail
Display
Packaging
Website
Email marketing
Marketing material – printed brochures, tech sheets, stationery
Signage – office & retail
Display
Packaging
Website
Email marketing