T I M E S C I T Y R E D E S I G N
A new reading experience for city: to be seen, before it’s read
Partner-in-charge, Creative & Art Director Itu Chaudhuri | Design Concept, Development Niloy Kundu, Ritu Kumari | Project Duration 1 year
The Times of India is the leading English language daily in India. The paper detected a stagnant readership of some of its pages and asked for our help. After studying the issue we decided to leave the layouts, typography and pagination untouched. Instead, we created devices to make some stories attract reader attention and to make graphics do the same.
read more about this project at www.icdindia.com
