About the project
I've been asked to design the visual identity of "Dalen", a company from Rimini (Italy) that works in the energy sector, in particular designs and sells lithium batteries, with a great focus on sustainable mobility and future of the planet. Now the main focus production is on the batteries for e-bikes. The keywords that we chose were:
Innovation - Dynamism - Green - Power - Technology
Research and Moodboard
To get to know the topic better, i analyzed every single aspect, from the macro-topic of energy, to the chosen keywords and competitors. This is the moodboard that i've created:
Logo design
I put everything together and i came up with a new sign that can match with the moodboard I've designed before. In the next steps I'll show you guys all the design process and the features of the logo.
Identity Applications
Here there are all the applications that i've designed for Dalen. Many others will come in the next months.
