Ermanno Iodice's profile

Sartoria Sanvittore - Branding

Sartorìa s.f.
- 1. Laboratorio artigiano che confeziona abiti.
- 2. Arte, tecnica, attività della sarta; confezione di abiti.

Sanvittore
- 1. Carcere di Sanvittore.
EN
Sartoria Sanvittore – is a brand that is born from the commitment of the cooperative Alicethat since 2008 actively
participates in two tailoring workshops in the women's prisons of Sanvittore and Bollate.

Inmates learns with courses designed to create high quality clothing. Every year the collections are personalized
by the personal taste and imagination of the inmates: each dress tells a different story even if only through pins and fabrics.​​​​​​​

EN
The research began with what it means to be a woman today. It's easy to fall for pre-packaged labels,
but there is more than just the narrative of the weak or strong woman at all costs.

EN
Being a woman is an attitude - not a pink dress.
The key to creating a strong visual identity, which moves away from the fake glossy world
of the fashion system, is the telling of an original story.

Sartoria Sanvittore wants to give back to all women a new identity. Being a woman means
being able to make mistakesrecognize your mistakes and know how to sew them up.

Line: "Recognize your mistakes and wear them."
Sartoria Sanvittore - Branding
Published:

Sartoria Sanvittore - Branding

Sartoria Sanvittore is a project that arises from the need to tell a new identity of the woman. The mission is to communicate to all women the p Read More

Published: