GODZILLA VS. KONG
Client: Playmates Toys
Package Design | Structure Concepts | Branding Development
Concept Sketches – Get Ready for Fight Night!
Working with limited assets in the earliest stages, we sketched a range of structure concepts, helping to make decisions on logo and key art placement as well as establishing dynamic packout. Early concepting also helped determine packaging structure costs. We resolved to push the two behemoths to the top of package emphasizing their towering size, the main contenders facing off over the devastated city below. We adapted movie key art and elements for compelling shelf impact reinforcing the key story elements of action and destruction.
