Objective :
For Guinness, remain the strongest beer brand in Cameroon through usage of bold media touch points, delivering highest reach (salience) amongst all beer buyers, responding to the media first principle (distinctive), and driving brand purpose understanding (meaning). Consumer shall feel amazed &surprised, rewarded and intrigued by what they’re seeing, so that they want to join the brand, go out to express themselves immediately, buy a Guinness and leave their mark
