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Packaging Design 2018: Doggo Pet Treats

PACKAGING DESIGN BRIEF
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Doggo Pet Treats presents:


TEN TICKLES TO AVOID THE KRAKEN:

Through the ages, dog has been known to be one of man’s closest companions: protector, helper, lifesaver, and friend. Therefore, as caretakers of furry angels, it is humans’ responsibility to not just be the friend their pet expects them to be, but to truly be the friend their pet deserves.

Doggo Pet Treats is the special moment between you and your pet companion. Ten Tickles to Avoid the Kraken is jam-packed with salty flavours and rich nutrients from the ocean’s most mysterious creature, the Kraken. Whether going for a stroll, playing fetch at the beach or just sitting on the porch, it puts a pop in every owner's step to see a happy wagging tail. 








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PROCESS WORK

MEET THE DOGGO-TEAM | gouache illustrations on fabriano with ink-typography




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DESIGN ELEMENTS
 linocut illustrations





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TYPOGRAPHY
 ink-illustrated type
TOP | type exercises

BOTTOM | doggo treats poem





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FINAL PACKAGING DESIGN

BOTTOM LEFT | front i
BOTTOM CENTRE | front ii
BOTTOM RIGHT | back




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QUICK PACKAGING MOCKUP

Doggo Pet Treats are not just concerned with the well-being of your favourite pet but also its favourite playground. The pet treats are primarily packaged within a reusable and biodegradable hemp canvas bag. This ensures that stray bags do not harm the environment. Besides, everyone loves a little trendy pencil case.







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Packaging Design 2018: Doggo Pet Treats
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