REDOT BEATS is a mobile application which connects locals with local music and artists. REDOT BEATS streams only local music and local music events like virtual concerts and podcasts of local music artists.
In our globalized society, many people are exposed to global music like K-Pop and Western music etc. . This means that many locals are losing touch with our local entertainment industry. As such, to raise awareness and promote our local music and artists, REDOT BEATS was created.
REDOT BEATS represents Singapore’s music. Singapore is also known as ‘The Little Red Dot’, thus forming ‘REDOT’, and ‘BEATS’ represents music.
Campaign Board for the app :
A campaign board was designed to summarise the REDOT BEATS project.
A campaign board was designed to summarise the REDOT BEATS project.
Advertising of the app will be mainly done on social media, particularly Instagram and Facebook. Key screens are shown as well so that viewers will learn of the unique features of this local music streaming app.
Scan the QR codes to interact with the App and website prototypes (Adobe XD) !
Screen recording of mobile app's flow
Screen recording of mobile app (new user) login system
Screen recording of website (desktop ver.)
Screen recording of website (mobile ver.)
Instagram ad video
In-situ ads
REDOT BEATS showreel
