PLUG THE PEOPLE FOUNDATION
The Plug The People Foundation was born out of the need to provide hearing equipment to children and underage students for a better quality of life and a successful performance in their educational training. To create the Plug The People brand it was necessary to empathise with the target market, children and under-age students with limited resources. The brand was designed to contain all the elements involved: ears, hearing aids, sound waves and a happy face. The shapes are organic as if a child were to draw them, the typography is friendly, clear and mixes the elegant with the playful, the smile is a strong element in the brand as it connects with the slogan “Smiles that can be heard”.
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La Fundación Plug The People nació de la necesidad de brindar equipos auditivos a niños y menores de edad para una mejor calidad de vida y un desempeño exitoso en su formación educativa. Para crear la marca Plug The People fue necesario empatizar con el mercado objetivo, niños y estudiantes menores de edad con recursos limitados. La marca fue diseñada para contener todos los elementos involucrados: oídos, audífonos, ondas sonoras y una cara feliz. Las formas son orgánicas como si las dibujara un niño, la tipografía es amigable, clara y mezcla lo elegante con lo lúdico, la sonrisa es un elemento fuerte en la marca ya que conecta con el lema “Sonrisas que se pueden escuchar”.
According to the World Federation of the Deaf, there are approximately 72 million deaf people around the world. More than 80 percent live in developing countries. In Puerto Rico in 2010 a population of deaf and hard of hearing people was estimated to be over 150,000. In 2018 the number increased to 218,495 deaf and hard of hearing people, many of them are children and underage students who do not have the financial means to obtain hearing aids.
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