DAYTONA 73 / E-COMMERCE WEBSITE & BRAND IDENTITY
Founded in 1973, the brand originally specialised in the design and manufacture of leather garments dedicated to motor racing. Nowadays, the jackets have been modernised while keeping the authentic and elegant style that has always been the brand's reputation.
In a context of constant development in the clothing industry, Daytona 73 called on my expertise to succeed in their digital transformation and increase their reputation and visibility online.
The objectives were to modernize the brand's visual identity, website and communication media, while using digital levers to increase B2C customer acquisition, activation and retention.
I therefore recommended a new brand strategy and optimized the entire visual identity/communication media: logo, business card, flyers, brochures and product photos, social networks and, of course, the e-commerce website.
The website was the key element of the redesign. In order to validate the project's objectives and enable the company's B2C growth, it was designed to be scalable, modular and above all responsive, which was one of the big weaknesses of the old site.
