DAYTONA 73 / BRANDING
Founded in 1973, the brand originally specialised in the design and manufacture of leather garments dedicated to motor racing. Nowadays, the jackets have been modernised while keeping the authentic and elegant style that has always been the brand's reputation.
In 2019, with the constant development of e-commerce in the clothing industry, the company needed to develop its online reputation and modernise its brand and visual identity with the objective of increasing B2C sales.
That's where my work began, by carrying out a complete overhaul of the brand, refreshing all the communication and webmarketing levers and media. Logo, business card, brand book, social networks, and most importantly, the website, everything was reviewed and optimised according to the new digital strategy of the brand.
As a result, a new website, entirely created from scratch, has been developed with the aim of being scalable, responsive, modular, and above all, improved for SEO and customer conversion.