Bonpreu Selecte - Gourmet Packaging
The goal of the project is to create a line of premium products to be sold in the supermarket, available to everyone. Bonpreu Selecte arose as the gourmet brand of Bonpreu, a chain of Catalan supermarkets, with the aim of raising the Catalan product and cuisine.
The graphic elements are part of a system which can be applied to different packaging formats. The barnd's main concept is order. Excellence and luxury is achieved through the ordered elements. The white background represents purity, freshness, cleanliness.