随着品牌的不断发展，SEVENBUS茶饮店的品牌足迹已遍布全中国各地。这一次我们分享SEVENBUS长沙城市旗舰店，这是一次关于品牌的新尝试与新探索。长沙，中国近几年兴起的网红旅游城市之一。走到长沙街头总是能感觉到这个城市充满了烟火气。热闹、热情是我们对长沙的第一印象，在这样一个充满生活气息的城市中，我们需要思考SEVENBUS应该以一个怎样的面貌去契合长沙这个城市的调性。
With continuous development, the brand footprint of SEVENBUS tea shops has spread all over China. Here, we will share the Changsha SEVENBUS flagship store project with you. It is a new attempt and exploration of the brand.
Changsha city is a current must-travel hotspot in China. When walking along the streets in Changsha, people can easily breath the local lifestyle. Lively and enthusiasm is the first impression of this city. In such a down-to-earth hotspot, we need to think about how to fit SEVENBUS into Changsha’s unique city tonality.
近两年SEVENBUS的品牌调性始终给人年轻，时尚，潮流的印象。这一次我们不再想继续沿用列车主题的设计，结合长沙的城市文化我们希望能打造一个新的SEVENBUS品牌空间。经过调研，我们决定利用街头潮流文化元素，打造一个充满潮酷与玩趣的空间。
In the past two years, SEVENBUS are keeping expressing out a young, fashion and trendy brand impression. On this project, we no longer want to follow their former train design theme. After research, we decided to use street fashion elements creating a IN space full of cool and fun. Combining with the urban culture of Changsha, we are creating a fresh brand image for SEVENBUS, this time.
在门店入口处我们加建了一面墙体，让它保留了建筑的原始肌理。卷帘门与窗洞的元素运用能让人有一种街头市井的感觉，周围摆放的转运箱起到烘托整体氛围的作用。这并不是一个简单的街头场景的还原，而是借特色的街景元素为基础，传达年轻态的空间文化：滚动的LED屏幕，一个个捆绑着印有“长沙”符号的储物箱，金属质感的框架，透光板背后的品牌视觉等等这些具有年轻态度的内容，被植入到这样一个街头场景中，形成了无数年轻人打卡拍照的长沙新地标。
We added a wall at the entrance of the store to keep the original texture of the building. The elements of rolling shutter doors and window openings can give people a feeling of local street market. The transfer boxes placed around play a role in setting off the overall atmosphere. This is not only a restoration of a street scene, but also based on characteristic street scene elements to convey a youthful space culture: rolling LED screens, bundled with storage boxes one by one with the symbol of "Changsha", the metallic texture of the frameworks, the brand vision behind the light-transmitting panel, and more. All these contents with a youthful attitude are implanted in such a street scene, forming a new landmark in Changsha where countless young people punch in and take pictures.
进入空间内部，我们打破了座椅的传统桎梏，在空间中划分了四个方形体块作为座凳，这四个大的方形坐凳不仅使空间有自由的动线，还使客人能更随意的在任何地方停留和入座。空间顶部和吧台立面运用联动的LED屏幕滚动播放品牌符号，加深了空间的科技感和时尚感。
Walking into the space, we break the traditional shackles of the seat and divide the space into four square blocks using as stools. These four large square stools are not only providing guests a moving free space, but also create a casual space for them to stay and sit as they like. The ceiling and the bar façade use linked LED screens scrolling the brand symbols, which deepens the sense of technology and fashion in the space.
这一次设计尝试对于品牌只是一个开始，未来我们联合SEVENBUS将探寻更多设计可能。
This project is only a first-step design attempt for SEVENBUS. In the future, we will work with SEVENBUS to explore more design possibilities.
