The challenge, set by Duolingo for the 2021 D&AD New Blood awards, was to develop an integrated campaign launching at the start of the school year to inspire students to incorporate Duolingo into their daily habits.

This target spends hours daily on their digital devices: Duolingo only asks you for 5 of those minutes to learn a language.




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Este proyecto ha sido creado en Zinkproject, Máster en Creatividad Publicitaria,
 por Gabriel Rivas y David Casares.
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