Brand Name
UINOPS
Service
(HEALTHCARE PROFESSIONALS)
Psychologists
(HEALTHCARE PROFESSIONALS)
Psychologists
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ABOUT
U = Uniting; Inops (Latin) = Helpless
Uinops was initiated to create a trustworthy and inspiring platform for Individuals/groups to improve their livelihood.
The community is here to help you, no worries. Be yourself.
Share your story, start working and showcase your talent.
U = Uniting; Inops (Latin) = Helpless
Uinops was initiated to create a trustworthy and inspiring platform for Individuals/groups to improve their livelihood.
The community is here to help you, no worries. Be yourself.
Share your story, start working and showcase your talent.
OBJECTIVES
At Uinops, we unite those seeking help with those willing to help.
AN EMERGING HELP FROM
(HEALTHCARE PROFESSIONALS)
Psychologists
AN EMERGING HELP FROM
(HEALTHCARE PROFESSIONALS)
Psychologists
TASK
Logo re-Design
Illustration
Illustration
Website UI/UX design
Dashboard UI/UX design
Challenge
Current logo is created by thin lines that is having small caps of letter N with Help word inside. the problem with current logo is its not responsive. even the help work is not visible in the logo. Making brand recognizable enough with uniqueness offer a gentle, supportive, and non-judgmental approach to therapy.
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Solution
With new identity and website. We added a Human to Human approach to the brand. moving forward with current logo approach we used U and replaced the help part with four circles that represents community or group.
At UINOPS, we unite those seeking help with those willing to help.
Color Palette
We used a more energetic and pleasing color palette for the brand. Moving forward with website we wanted to add more Human Approach to the brand presence so we used hand drawn illustration with the website and our offering.
Illustration work
The reason of choosing hand drawn custom illustration is to give a Human Touch to the UINOPS Brand for that we excited to have Himanshu Sharma onboard. Since we already familiar with his style of work. we presented the initial concept and we got some exciting illustration artworks.
Steps:
Process video: Psychologist Doctor Drawing
Process video: Mindfulness illustration
Website Design
While working on UX/UI for the website we wanted to make the website more friendly to the user also taking care of the model UINOPS is following.
1. So along with logo design we added two button for instant access for the user as well as for the contributors who want to help.
2. Moving forward with Header part for Happy Helping with Care. Along with Header image. we want to make the instant connect with the people who are looking for help. so we used the first hand drawn illustration on this part.
1. So along with logo design we added two button for instant access for the user as well as for the contributors who want to help.
2. Moving forward with Header part for Happy Helping with Care. Along with Header image. we want to make the instant connect with the people who are looking for help. so we used the first hand drawn illustration on this part.
Final Website Design
To maintain the hierarchy throw-out the brand we did around 10+ custom illustrations and used those in different section of website.
