Techo Friend Campaign was launched in the US in October 2013.
It invited current volunteers at TECHO to reach out to their social and professional circles and engage people in becoming monthly donors for TECHO.
The initiative divided volunteers in groups of 5-10 and launched a contest in between the groups to see which one was the most successful. Volunteers were invited to use the mailing and Facebook materials that follow in their search for new Techo Friends.
Mailing launching the Techo Friend Campaign
Mailing welcoming the new Techo Friends!
Series of Facebook Profile Pictures for Volunteers
Accounting for the amount of Techo Friends they were adding!