Contruct, 2013
Poster/ brochure design for a make-believe exhibition showcasing TripleOne Somerset.
Inspired by TripleOne's Brutalist architecture & exterior "row" structures that form 3 "i"s.
“Construct: A Dialogue between Type & Architecture” is an exhibition showcasing the best of Singapore’s architecture works,
and the interpretation of these structures by emerging graphic designers in the form of poster printouts.
One of the architecture introduced is the Triple One building.
The TripleOne Somerset (新加坡能源大厦) is a high-rise commercial building and shopping mall on Somerset Road in Orchard, Singapore.
The building was first known as Public Utilities Board Building (PUB Building) until 1995, and was later known as Singapore Power Building
until 2008 when acquired by YTL Corporation Pacific Star. It currently houses the corporate headquarters of Singapore Power.
The building is constructed as a brutalist structure, with strong horizontal elements for the design. In the building's façade,
this is achieved with distinctive rows of vertical fins, staggered so as to emphasise horizontal movement; these fins also provide shade.
The poster played with the verticality and horizontal movements of the building, where horizontal elements of the TripleOne building is stylized to form 3 "i"s.
Dilverables:
• 3-fold brochure with the silhouette of the TripleOne building as the shape of the brochure.
• Pop-up cutout to give it a 3D effect
