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Ripon College Office of Admission Video Content

​​​​​​​"Wisconsin Traditions: Ripon College Students Test Their "Wisconsin-ness"
Used for general student recruitment and targeted recruitment focused on out-of-state prospective students.

"Letter to Your Freshman Self"
Used for general student recruitment as well as outreach to alumni and donors. 

​​​​​​​"Welcome to My Room: Emily and Kai (Johnson Hall)"
Produced as part of recurring video series targeted at both incoming students as well as various other audiences through social channels.

​​​​​​​"Red Hawk Minute: Commencement 2018"
Produced as part of recurring video series targeted at current students and prospective students through social media channels

​​​​​​​"Success Beyond the Classroom Christian Ertel​​​​​​​ '15 (Milwaukee Bucks)"​​​​​​​
Utilized in new student recruitment as well outreach with various alumni audiences.

"Thoughts on Catalyst with Professor Steve Martin"
Utilized in new student recruitment and in solicitation for targeted donor communications.

​​​​​​​"Outside the Classroom Research at Ripon College"
Used primarily in new student recruitment but also utilized for targeted outreach with current students and donors.

​​​​​​​"Beads, Bombs, and Buffalo! with John Hitchcock"
Used primarily in outreach with current students and alumni. Also utilized in targeted donor solicitation.

​​​​​​​"Ripon College Commencement 2019 Recap"
Used across all audiences including prospective students, current students, alumni, and donors.

​​​​​​​"Catalyst Day 2019 Recap"
Utilized in primarily in new student recruitment. Also used for broad outreach with alumni, donors, and local media outlets.

​​​​​​​"The Value of Ripon College" Facebook Ad
Utilized primarily with prospective students and parents. Also used for targeted social media promotion in certain regions.

"Welcome to Campus" Admissions Campus Visit Days Kickoff Video
Utilized primarily as kickoff for on campus visit days with large groups of accepted students and their parents.

"3 Biggest Questions About the Catalyst Curriculum with Dean Ed Wingenbach"
Utilized primarily in new student recruitment. Used in select targeted communications with current students, alumni, and donors.
Ripon College Office of Admission Video Content
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Ben Cleveland

Ripon College Office of Admission Video Content

Because the Office of Admission needs to reach a variety of target audiences and accomplish a wide array of goals, I focused their overall video Read More
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