Heidi Smith's profile

Phase 2: Identity of Furrever

Furrever Identity

Phase 2 is to develop three distinct, alternative visual identity proposals for Furrever. Each proposal should engage the audience and visualize the identity attributes. 

Click here to see my process!
If you need a friend or are feeling lonely, a dog is a great place to start! Furrever can help you find one that matches you. Furrever is suppose to be fun, happy, and friendly. 
Proposal 1
I’m going for happy and fun. I want the logo to make you smile and engage in it. I want you to keep looking. I chose the colors to mostly make you feel happy and warm inside. The font is playful and stands out compared to some others. It’s different. You wouldn’t typically see this in a lot of places.
Proposal 2
This proposal is still going for fun but also simple. There isn’t too much going on. The colors are meant to be warm, calming, and friendly. The font grabs your attention because it looks handwritten.
Proposal 3
This logo makes you smile because the dog is. It is happy and playful with the dog overlapping on the word. These pastel colors are calming and simple. I feel this is the best direction to go because there are more options for patterns and different arrangements. This proposals fits my attributes more than the first two.
This is my competitors logo compared to mine.
Mockups
Phase 2: Identity of Furrever
Published:

Phase 2: Identity of Furrever

Published: