Branding for a small cafe and music venue outside of Arendal, Norway.
The inhabitants of the island where the cafe is situated - Tromøya outside of Arendal in southern Norway - are somewhat derogatory called "Tromøy goats". Over the years this name har been adopted by the locals.
The cafe is an eco-friendly, artisan establishment that use locally made (and brewed) produce and products as main line in its' menu.
That is why the main visual identity object of the cafe is this hipster goat.
Accompanying illustrations were made to enrich the identity. Here the main building.
When used on coloured backgrounds, the goat was placed on a colored background itself, to make contrast.
To keep printing and production costs down, we ordered two sizes of the logo on rubber stamps to use on takeaway packaging.
Several badges were made to enhance the brands' visual appeal. These will be used on menus, on the web and any other appropriate surfaces.
The standalone logo with the name circle and placename to the left.