Cirque d' Alex | NO LONGER A BEST KEPT SECRET
This clever little gourmet ice cream store came to us with the most delicious, unforgettable product and overall concept that nobody knew about. They had a true brand communications challenge. They needed some help developing their brand voice and creating a compelling brand story to pull everything together. We developed a complete brand language guide and toolkit to continue evolving the brand through promotions, events and in-store messaging with a consistent look and feel.