Breathe New Life into an Ad Agency
The proposed logo is typographically designed in such a manner forming a peak to convey a continuous consistency to FM Promos. The shape and form of it carries the need to be forward thinking, directional and progressive. Simple yet firm, modern with neutrality.
Up playing the colour, Yellow, and its sentiments behind FM Promos is carried throughout its brand system. The neon Yellow pantone is vibrant, bright and young. The play of negative space signifies future growth.