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Branding Propositions for English Today
Branding Propositions for Language Center English Today
Language Center English Today has been offering language training for all ages since 2005 and has established itself as a center for quality language training due to the efficiency, flexibility and personalization of its approach. The company is proud of its teaching methods, excellently trained teachers and comfortable training base; its team is able to adapt quickly, even to the smallest requirements of the client. The branding had to reflect all that and to be able to accommodate all different types of training the language center provides.
Branding Proposition 1
Relies on organic forms and freehand elements - font and graphics to soften the sharp forms in the logo and make the brand more humanistic and reliable. This feel can be controlled precisely with the quantity and shape of these elements, as the rest of the design is extremely minimalist. There is a hint at the possibility to use different color accents for different audiences, services or topics. For example - yellow can be used for children's training; green - for individual, blue - corporate.
Branding Proposition 2
This proposition has a more corporate vision, which can be easily softened when needed with more playful text or photos. Guiding lines are used to break and diversify the design and bring focus to important elements. The photographs can easily be replaced with illustrations to balance the corporate look. There are again options to play with colors, but it should be discreet and only in the images.
Branding Proposition 3
A more rigid vision, again relatively minimalist, but with the addition of a specific graphic element (two intersected axes and three rectangles). The concept for it is to be variable according to the needs as the colors correspond to different services and/or target groups. For example: light blue is used for individual training; dark blue - for corporate, gray would be replaces with a different color accent for children's training. 
Branding Propositions for English Today
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Kristin Ozanian

Branding Propositions for English Today

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21
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Published: