It’s the fashion industry’s moment for tech transformation

"Rather than reverting to how things have always been done, there is a huge opportunity here for brands to reinvent, adapt and experiment with new technologies and methods of working. This ranges from the radical — such as buying virtual clothing from companies like The Fabricant — to the practical, such as using virtual sampling software like Clo3D whilst closed factories are unable to produce physical samples. I’ve seen brands react fast to lockdown and experiment with digital fashion shows, virtual catwalks and virtual showrooms."



Below: dress and Jumpsuit, from ZARA SA, Inditex, 3D design by Zoel Murugarren Cardenal using #Clo3D