The Game Science Center in Berlin is a museum which invites visitors to play unique, interactive computer games. The brief was to rebrand their identity to better attract visitors and the concept was the distinctiveness of how players control the games through movement.
“The Exploratorium” name was chosen to reflect the experience of visitors discovering a range of different games. The logo incorporates warping across the characters and differs across applications to suggest the interactivity and fun of the experience. This is supported further by gradients which suggest movement and bright, contrasting colours and graphic elements.
STUDENT BRIEF
